Nonprofit and Small Business Consulting Services

Build your capacity to respond to those who need you most!

Through our consulting services, we engage clients in processes to define their brand and strategic vision, and customize an infrastructure that can move their mission forward. We have worked with nonprofit, small business and other social sector clients on a variety of one-time and ongoing projects.

Our organization went through identity development with waterstoneGLOBAL, which included an excellent use of interactive exercises, and a facilitator who was very attentive to the needs of the group! Sara is insightful, professional, and a great listener, all of which combined to make this a wonderful experience. The session led to our undergoing an overall rebrand. We’re excited about the process and thankful for getting to work with waterstoneGLOBAL!
— Client

Websites and Online Marketing

We can build a website to reflect your core values and mission, and engage your target audience where they are.

Our small business and nonprofit website and online marketing services include:

  • Site design (colors, fonts) and image selection that reflects your brand
  • Content organization and navigation that make it easy for your target audience to find what they are looking for
  • Site verification and indexing with Google to increase the odds of people finding you through search engines
  • Google Adwords account setup, keyword selection and ad creation and monitoring
  • Ongoing content management and editing
  • Email newsletters and blog articles
  • LinkedIn / social media profile improvement
website design online marketing
Sara was by my side from start to finish. I felt motivated and confident through her encouragement and support of my writing. Definitely recommend!
— Small Business Client
 

Brand Strategy and Identity Development

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Your identity - who you are and what you offer - is only as good as people perceive it to be.

We can navigate a process to articulate your true identity to the people who matter most.

Through our facilitation efforts, we will collaborate with you to articulate:

  • Core purpose and values
  • Mission and vision statements
  • Service offerings
  • Key messages
 

Strategic Planning and Facilitation

strategic planning facilitation

Having a plan is only effective if you can track its progress.

We can clear a path that leads you straight toward your mission.

Through our planning efforts, we will collaborate with you and/or your board to produce:

  • Informative stakeholder research
  • Strategic focus areas, goals, objectives and strategies
  • Actionable and trackable 3-year timeline of responsibilities
 

Integrated Technology Systems

Photo by hxdyl/iStock / Getty Images

The most well-intended plans can fall flat without integrated systems to back them up.

We can counsel you on streamlining your website, database, email marketing and social media platforms to maximize effectiveness and get everything moving in the same direction.

Through an assessment of your existing systems, we will make recommendations for setting up and integrating:

  • Web-based forms
  • Survey tools - Survey Monkey
  • CRM / database - Zoho, Salesfoce
  • Social media accounts - LinkedIn, Twitter, Facebook, Hootsuite
  • Email marketing / list management - MailChimp, Constant Contact
 

Graphic Design Services

Once we have discovered your identity from the inside out, we like to help you shine from the outside in!

Our graphic design services include:

  • Logo design - custom graphics and wordmarks
  • Website design - customized Squarespace websites
  • Marketing materials - business cards, brochures, flyers

Strategic Marketing and Communications

It may take time to adjust to your new identity, strategies and systems.

While you adjust, we can provide ongoing counsel and support in the following areas:

  • Strategic communications planning
  • Stakeholder survey development, distribution and analysis
 

Organizing Your Digital Life

Technology was made for you, not the other way around. Take charge of your online life! Create space, flow and order for the things you interact with every day.

Finding the right file, contact, email or system should not send you into a tailspin or make you dread Mondays. We can sit with you to figure out the ideal workflow for your personal or professional online space, and synchronize it in a way that works for the way you access and use data, on your computer or mobile devices.

This might include:

  • Examining your personal vs. professional communications habits and needs
  • Streamlining and categorizing contacts from multiple email accounts
  • Getting rid of that "junk mail" email account, as well as the junk email you are receiving
  • Redirecting the emails that matter most so that you actually want to read and respond to them
  • Creating a file sharing and storage system that improves efficiency throughout your day
  • Setting up Google Apps for your business or nonprofit
organize digital life